Divi is a visual website builder that has revolutionized the way that we create websites on WordPress. Gone is the standard WordPress post editor instead, web designers and freelancers can use Divi’s array of simple-to-use features to create beautifully designed websites in no time at all. Freelancers can not only use Divi’s drag and drop features, but they can also download themes, use different modules, or use Divi-specific plugins to create the website of your client’s dreams. Complicated coding is not necessary… Divi pretty much has you covered!
If you’re still not yet convinced to join team Divi, let’s take it one step further. As a freelancer, this visual website builder is one of the best options out there for several reasons. In this article, we will be talking about how freelancers can get more business with Divi, while also providing some inspiration for your WordPress projects. If you want to better understand what Divi can do out there, then keep reading because this article is for you.
Quickly Deliver Websites
So why do people love Divi? Well, Divi is not only easy to use, but it also has hundreds if not thousands of different pre-made layouts that you can browse through and import into your client’s page without even leaving the Divi Builder.
Do you have an e-commerce client? A restaurant client? Or even a client that runs a doggie daycare? Well, Divi has a premade layout just for you. Don’t believe us, well let’s take a look at some beautifully designed themes that you can purchase, download and install in a matter of minutes.
The Phoenix child theme, for example, is a powerful “Super Theme,” which features over 75 beautiful & professionally designed sections, all categorized and saved to the Divi Library. This theme comes with SuperFly’s drag-and-drop Super Theme Builder, allowing you to quickly build your website. The Josefin child theme is a clean & modern Divi Child Theme using great typography and imagery. The theme itself is an extremely versatile and strikingly beautiful child theme, perfect for just about anyone and anything. Then there is the Emmeline child theme, which features a modern and clean design, excellent structure, friendly UX, amazing images & more. These are just a couple of the options out there, in reality, the possibilities are endless.
Ongoing Website Maintenance
Website maintenance is critical and as a freelancer, you should be offering this service to all of your clients. Why? Well, because it is not only simple and an easy thing to do but it can provide monthly recurring revenue, which is a definite plus.
You probably already know that websites which are not updated are extra vulnerable to hackers, but do your clients know this?
It is easy to sell ongoing website maintenance to your clients as you can always argue that if they do not update their website, they are essentially leaving the door open for potential attacks. And after an investment as big as creating their website, most clients would be happy for you to take care of their website’s back-end.
So do it for them. Updates are a breeze because Divi practically does all the work for you. Divi is regularly updated, which includes the addition of new features, improving existing features, and addressing any security issues. However, a pair of Divi enthusiasts created a website that automatically updates every time a new version of Divi is released. The website includes “a comprehensive and easy-to-understand list of all Divi changelogs.”
Coaching and Training
Yes, the basics of Divi is intuitive, but it takes more than just knowing the basics to create a stunning website. Maybe people can download child themes and upload them on their website, but when they have specific needs, they might need some outside help. So why not include that in your personal offering? There are a lot of Divi-specific website designers out there that offer design work as well as coaching and training. There are also Facebook groups that you can join, like the Divi Web Designers group.
If you are not into one-on-one training then why not create an online course? Allow people who are using Divi to improve their skills or do something specific with the website builder. They may end up as new freelancing clients, too. Make sure that you go niche, as there are a lot of eCourses already out there. For example, focus on a specific sector, industry, or niche, so that you can be an expert in that specific area.
Conversion Rate Optimization
The point of a website is to elicit an action. A website should motivate someone to purchase a product, leave their email, click on a link, watch a video — basically, they need to complete a specific action that will be marked as a conversion. But how can a business owner optimize this conversion? This is where you, as a freelancer, can come in.
As outlined in The Admin Bar, “conversion rate optimization is a science, and like any good science, it requires experimentation.” Most business owners won’t want to take the time to understand how to optimize their conversions, which includes a lot of testing and refining. However, all of this is usually directly connected to their bottom line.
As a freelancer, offering conversion rate optimization is a great option, especially as Divi has a lot of add-ons, plugins, and features that can help you simplify this whole process.
Performance Optimization
Website load speed is incredibly important. More than half of mobile users leave a website that takes more than 3 seconds to load. A 3 second loading time leads to a bounce rate of 32%, 5 seconds leading to 90%, 6 seconds and it increases to 106% while waiting 10 seconds leads to a bounce rate of 123%.
As outlined by Elegant Themes, in their article, The Ultimate Guide to Speeding Up Your Divi Website, “Divi has a lot of performance enhancements that have been added in previous updates that have made Divi sites (and the Divi Builder) run faster than ever.” This means that Divi is built with performance optimization in mind and therefore there are many plugins out there that you can download to boost the speed of any Divi-created website. In August of 2021, Divi released a major performance update that addresses many performance issues which will make your job easier as a freelancer.
This also means that you can offer performance optimization to potential clients without really having to do much as Divi has it all covered.
Closing Thoughts
In the end, Divi is one of the best WordPress themes on the market. This multipurpose “All in one” WordPress theme features user-friendly drag-and-drop page builders that are easy to use and implement, which means that you can provide clients with gorgeous websites that not only look good but also perform at the highest level. What else could you want?
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